{"id":5467,"date":"2025-07-23T12:10:41","date_gmt":"2025-07-23T12:10:41","guid":{"rendered":"https:\/\/magazinstar.com\/?p=5467"},"modified":"2025-07-23T12:17:51","modified_gmt":"2025-07-23T12:17:51","slug":"2025te-pride-sessizligi-sirketler-gokkusagi-renklerini-neden-geri-cekiyor","status":"publish","type":"post","link":"https:\/\/magazinstar.com\/index.php\/2025\/07\/23\/2025te-pride-sessizligi-sirketler-gokkusagi-renklerini-neden-geri-cekiyor\/","title":{"rendered":"2025\u2019te Pride Sessizli\u011fi: \u015eirketler G\u00f6kku\u015fa\u011f\u0131 Renklerini Neden Geri \u00c7ekiyor?"},"content":{"rendered":"<p>Bir zamanlar Haziran ay\u0131 geldi\u011finde g\u00f6kku\u015fa\u011f\u0131na boyanan logolar, sponsor olunan Onur y\u00fcr\u00fcy\u00fc\u015fleri, sosyal medya kampanyalar\u0131 ve koleksiyonlar art\u0131k neredeyse yok denecek kadar az. 2025 y\u0131l\u0131na gelindi\u011finde, b\u00fcy\u00fck markalar\u0131n \u00f6nemli bir k\u0131sm\u0131 LGBTQ+ g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc s\u0131n\u0131rlama karar\u0131 ald\u0131. G\u00f6kku\u015fa\u011f\u0131 logolar yerini griye b\u0131rakt\u0131, \u015firket profilleri sessizli\u011fe g\u00f6m\u00fcld\u00fc.<\/p>\n<h3 data-start=\"675\" data-end=\"727\"><strong data-start=\"682\" data-end=\"727\">2022\u2019nin Zirvesinden 2025\u2019in Sessizli\u011fine<\/strong><\/h3>\n<p data-start=\"729\" data-end=\"826\">2022 ve 2023 y\u0131llar\u0131, \u015firketlerin LGBTQ+ toplulu\u011fu i\u00e7in en fazla g\u00f6r\u00fcn\u00fcrl\u00fck sundu\u011fu d\u00f6nemlerdi.<\/p>\n<ul data-start=\"827\" data-end=\"1142\">\n<li data-start=\"827\" data-end=\"903\">\n<p data-start=\"829\" data-end=\"903\"><strong data-start=\"829\" data-end=\"839\">Adidas<\/strong>, Pablo Vittar ve Jeremy Scott ile \u00f6zel koleksiyonlar \u00e7\u0131kard\u0131.<\/p>\n<\/li>\n<li data-start=\"904\" data-end=\"963\">\n<p data-start=\"906\" data-end=\"963\"><strong data-start=\"906\" data-end=\"927\">Google, Meta, BMW<\/strong>, Onur y\u00fcr\u00fcy\u00fc\u015flerine sponsor oldu<\/p>\n<\/li>\n<li data-start=\"904\" data-end=\"963\">\n<p data-start=\"906\" data-end=\"963\">.<strong data-start=\"966\" data-end=\"974\">IKEA<\/strong>, g\u00f6kku\u015fa\u011f\u0131 desenli STORSTOMMA \u00e7antas\u0131yla kampanyalar yapt\u0131.<\/p>\n<\/li>\n<li data-start=\"904\" data-end=\"963\">\n<p data-start=\"906\" data-end=\"963\"><strong data-start=\"1039\" data-end=\"1074\">Bank of America, Citi, Deloitte<\/strong> gibi finans ve dan\u0131\u015fmanl\u0131k devleri, g\u00f6kku\u015fa\u011f\u0131 logolarla sahne ald\u0131.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1144\" data-end=\"1255\">Ancak 2025\u2019te bu manzara dramatik bi\u00e7imde de\u011fi\u015fti. Art\u0131k bir\u00e7ok marka i\u00e7in &#8220;g\u00f6r\u00fcn\u00fcrl\u00fck&#8221; fazla riskli bulunuyor.<\/p>\n<h3 data-start=\"1262\" data-end=\"1301\"><strong data-start=\"1269\" data-end=\"1301\">Markalar Neden Geri \u00c7ekildi?<\/strong><\/h3>\n<p data-start=\"1303\" data-end=\"1466\">Ara\u015ft\u0131rmalara g\u00f6re, <strong data-start=\"1323\" data-end=\"1400\">ABD merkezli b\u00fcy\u00fck \u015firketlerin %40\u2019\u0131 2025\u2019te Onur pazarlamas\u0131n\u0131 s\u0131n\u0131rlad\u0131<\/strong>. Geriye kalanlar\u0131n hi\u00e7biri g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmay\u0131 planlam\u0131yor.<\/p>\n<p data-start=\"1469\" data-end=\"1564\"><strong data-start=\"1469\" data-end=\"1506\">Microsoft, Disney, IBM, Starbucks<\/strong> gibi devler g\u00f6kku\u015fa\u011f\u0131 logolar\u0131n\u0131 kullanmaktan vazge\u00e7ti.<\/p>\n<p data-start=\"1567\" data-end=\"1632\"><strong data-start=\"1567\" data-end=\"1577\">Google<\/strong>, Toronto Pride sponsorlu\u011funu e-posta ile iptal etti.<\/p>\n<p data-start=\"1635\" data-end=\"1712\"><strong data-start=\"1635\" data-end=\"1645\">Adidas<\/strong>, Jeremy Scott koleksiyonunda &#8220;Pride&#8221; kelimesini tamamen \u00e7\u0131kard\u0131.<\/p>\n<p data-start=\"1715\" data-end=\"1837\"><strong data-start=\"1715\" data-end=\"1764\">Citi, Mastercard, PepsiCo, Nissan, Home Depot<\/strong> gibi markalar b\u00fcy\u00fck \u015fehirlerdeki Onur y\u00fcr\u00fcy\u00fc\u015flerinden deste\u011fini \u00e7ekti.<\/p>\n<p data-start=\"1839\" data-end=\"2017\">Bunun sonucunda NYC Pride 750.000 dolar zarar a\u00e7\u0131klad\u0131. San Francisco Pride ise 300.000 dolar kay\u0131p ya\u015fad\u0131. St. Louis\u2019deki PrideFest ise ilk kez giri\u015f \u00fccreti almak zorunda kald\u0131.<\/p>\n<h3 data-start=\"2024\" data-end=\"2075\"><strong data-start=\"2031\" data-end=\"2075\">Sebep: Siyasi Bask\u0131lar ve \u0130tibar Kayg\u0131s\u0131<\/strong><\/h3>\n<p data-start=\"2077\" data-end=\"2219\">2023\u2019te Bud Light ve Target gibi markalar\u0131n LGBTQ+ destekleri nedeniyle a\u015f\u0131r\u0131 sa\u011f gruplardan gelen sert tepkiler, \u015firketlerde korku yaratt\u0131.<\/p>\n<ul data-start=\"2220\" data-end=\"2473\">\n<li data-start=\"2220\" data-end=\"2337\">\n<p data-start=\"2222\" data-end=\"2337\">Ankete g\u00f6re 10 \u015firketten 6\u2019s\u0131, <strong data-start=\"2253\" data-end=\"2298\">siyasi bask\u0131lar ve itibar riski nedeniyle<\/strong> 2025\u2019te geri \u00e7ekildi\u011fini belirtiyor.<\/p>\n<\/li>\n<li data-start=\"2338\" data-end=\"2473\">\n<p data-start=\"2340\" data-end=\"2473\">Ayr\u0131ca LGBTQ+ toplulu\u011fu da yaln\u0131zca sembolik deste\u011fi yetersiz buluyor; &#8220;g\u00f6kku\u015fa\u011f\u0131 y\u0131kama&#8221; (rainbow-washing) daha fazla ele\u015ftiriliyor.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2475\" data-end=\"2613\">\u015eirketler i\u00e7in \u00e7eli\u015fkili bir tablo olu\u015ftu: Bayrak asmak protesto riskini art\u0131r\u0131yor, asmamak ise samimiyetsizlikle su\u00e7lanman\u0131za yol a\u00e7\u0131yor.<\/p>\n<h3 data-start=\"2620\" data-end=\"2692\"><strong data-start=\"2627\" data-end=\"2692\">Vazge\u00e7meyenler de Var: Kal\u0131c\u0131 ve Samimi Destek Sunan Markalar<\/strong><\/h3>\n<p data-start=\"2694\" data-end=\"2786\">Her \u015fey karamsar de\u011fil. Baz\u0131 \u015firketler, deste\u011fini hem g\u00f6r\u00fcn\u00fcr hem ger\u00e7ek tutmay\u0131 s\u00fcrd\u00fcr\u00fcyor:<\/p>\n<ul data-start=\"2788\" data-end=\"3576\">\n<li data-start=\"2788\" data-end=\"2927\">\n<p data-start=\"2790\" data-end=\"2927\"><strong data-start=\"2790\" data-end=\"2806\">Calvin Klein<\/strong>, a\u00e7\u0131k e\u015fcinsel akt\u00f6r Cooper Koch ile Onur Koleksiyonu haz\u0131rlad\u0131; gelirlerinin bir k\u0131sm\u0131n\u0131 LGBTQ+ STK\u2019lar\u0131na ba\u011f\u0131\u015flad\u0131.<\/p>\n<\/li>\n<li data-start=\"2788\" data-end=\"2927\"><div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-5467-1\" width=\"640\" height=\"1138\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/magazinstar.com\/wp-content\/uploads\/2025\/07\/This-is-Love.-This-is-timeless.-This-is-Pride.-Cooper-Koch-sparks-energy-in-the-new-campaign.-By.mp4?_=1\" \/><a href=\"https:\/\/magazinstar.com\/wp-content\/uploads\/2025\/07\/This-is-Love.-This-is-timeless.-This-is-Pride.-Cooper-Koch-sparks-energy-in-the-new-campaign.-By.mp4\">https:\/\/magazinstar.com\/wp-content\/uploads\/2025\/07\/This-is-Love.-This-is-timeless.-This-is-Pride.-Cooper-Koch-sparks-energy-in-the-new-campaign.-By.mp4<\/a><\/video><\/div><\/li>\n<li data-start=\"2928\" data-end=\"3049\">\n<p data-start=\"2930\" data-end=\"3049\"><strong data-start=\"2930\" data-end=\"2940\">Levi\u2019s<\/strong>, queer sanat\u00e7\u0131larla yeni koleksiyonlar geli\u015ftirdi, &#8220;duru\u015f sergilemek tercihe ba\u011fl\u0131 de\u011fildir&#8221; mesaj\u0131 verdi.<\/p>\n<\/li>\n<li data-start=\"3050\" data-end=\"3159\">\n<p data-start=\"3052\" data-end=\"3159\"><strong data-start=\"3052\" data-end=\"3064\">Skittles<\/strong>, siyah-beyaz paketlerle queer sanat\u00e7\u0131lar taraf\u0131ndan tasarlanan s\u0131n\u0131rl\u0131 \u00fcretim \u00fcr\u00fcnler sundu.<\/p>\n<\/li>\n<li data-start=\"3160\" data-end=\"3232\">\n<p data-start=\"3162\" data-end=\"3232\"><strong data-start=\"3162\" data-end=\"3170\">IKEA<\/strong>, \u00e7al\u0131\u015fan hik\u00e2yeleriyle sosyal medyada g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc s\u00fcrd\u00fcrd\u00fc.<\/p>\n<\/li>\n<li data-start=\"3233\" data-end=\"3361\">\n<p data-start=\"3235\" data-end=\"3361\"><strong data-start=\"3235\" data-end=\"3246\">Netflix<\/strong>, NYC Pride ana sponsorlu\u011funu s\u00fcrd\u00fcrd\u00fc; LGBTIQ+ \u00e7al\u0131\u015fanlar\u0131n\u0131n kamera arkas\u0131 hik\u00e2yelerine platformunda yer verdi.<\/p>\n<\/li>\n<li data-start=\"3362\" data-end=\"3450\">\n<p data-start=\"3364\" data-end=\"3450\"><strong data-start=\"3364\" data-end=\"3381\">Deutsche Bank<\/strong>, ABD\u2019li \u015firketlerin geri \u00e7ekildi\u011fi yerlerde sponsorlu\u011funu art\u0131rd\u0131.<\/p>\n<\/li>\n<li data-start=\"3451\" data-end=\"3576\">\n<p data-start=\"3453\" data-end=\"3576\"><strong data-start=\"3453\" data-end=\"3462\">Canva<\/strong>, \u201cOnur Ay\u0131\u201d tasar\u0131mlar\u0131n\u0131 queer i\u00e7erik \u00fcreticileriyle birlikte sundu; kullan\u0131mlar Queermentor&#8217;a ba\u011f\u0131\u015f kazand\u0131rd\u0131.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3583\" data-end=\"3632\"><strong data-start=\"3590\" data-end=\"3632\">Gurur Kapal\u0131 Kap\u0131lar Ard\u0131nda Ya\u015fan\u0131yor<\/strong><\/h3>\n<p data-start=\"3634\" data-end=\"3733\">Belki sosyal medyada daha az g\u00f6r\u00fcn\u00fcyorlar ama \u015firketlerin \u00e7o\u011fu kurum i\u00e7i etkinlikleri s\u00fcrd\u00fcr\u00fcyor:<\/p>\n<ul data-start=\"3734\" data-end=\"3859\">\n<li data-start=\"3734\" data-end=\"3859\">\n<p data-start=\"3736\" data-end=\"3859\">E\u011fitim oturumlar\u0131, LGBTQ+ \u00e7al\u0131\u015fan a\u011flar\u0131 ve dahili Pride kutlamalar\u0131, <strong data-start=\"3806\" data-end=\"3844\">art\u0131k daha \u00e7ok toplant\u0131 odalar\u0131nda<\/strong> ger\u00e7ekle\u015fiyor.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3861\" data-end=\"3978\">2025\u2019te Onur Y\u00fcr\u00fcy\u00fc\u015f\u00fc art\u0131k billboard\u2019larda de\u011fil, \u015firket i\u00e7i e-posta b\u00fcltenlerinde ve i\u00e7 toplant\u0131larda yank\u0131lan\u0131yor.<\/p>\n<h3 data-start=\"3985\" data-end=\"4036\"><strong data-start=\"3992\" data-end=\"4036\">Yeni Bir D\u00f6neme\u00e7te Kurumsal Pride<\/strong><\/h3>\n<p data-start=\"4038\" data-end=\"4291\">\u015eirketler i\u00e7in Pride pazarlamas\u0131 art\u0131k &#8220;d\u00fc\u015f\u00fck riskli reklam f\u0131rsat\u0131&#8221; de\u011fil, <strong data-start=\"4114\" data-end=\"4158\">politik bir duru\u015f ve stratejik bir karar<\/strong>. Bu geri \u00e7ekilme d\u00f6neminde, <strong data-start=\"4187\" data-end=\"4290\">samimiyetle destekleyenler ile sadece pazarlama yapanlar aras\u0131ndaki fark daha da g\u00f6r\u00fcn\u00fcr hale geldi<\/strong>.<\/p>\n<p data-start=\"4293\" data-end=\"4427\">Z Ku\u015fa\u011f\u0131 ve queer topluluk ise h\u00e2l\u00e2 kararl\u0131: Ger\u00e7ek destek ar\u0131yorlar, sadece bayrak de\u011fil, <strong data-start=\"4384\" data-end=\"4426\">tutarl\u0131l\u0131k ve i\u00e7erik g\u00f6rmek istiyorlar<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir zamanlar Haziran ay\u0131 geldi\u011finde g\u00f6kku\u015fa\u011f\u0131na boyanan logolar, sponsor olunan Onur y\u00fcr\u00fcy\u00fc\u015fleri, sosyal medya kampanyalar\u0131 ve koleksiyonlar art\u0131k neredeyse yok denecek kadar az. 2025 y\u0131l\u0131na gelindi\u011finde, b\u00fcy\u00fck markalar\u0131n \u00f6nemli bir k\u0131sm\u0131 LGBTQ+ g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc s\u0131n\u0131rlama karar\u0131 ald\u0131. G\u00f6kku\u015fa\u011f\u0131 logolar yerini griye b\u0131rakt\u0131, \u015firket profilleri sessizli\u011fe g\u00f6m\u00fcld\u00fc. 2022\u2019nin Zirvesinden 2025\u2019in Sessizli\u011fine 2022 ve 2023 y\u0131llar\u0131, \u015firketlerin LGBTQ+ [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowy76-DA:productID":"","footnotes":""},"categories":[194,70],"tags":[321,322,97,324,323],"class_list":["post-5467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tum-haberler","category-pride-magazin","tag-calvin-klein","tag-levis","tag-pride","tag-pride-collection","tag-skittles"],"_links":{"self":[{"href":"https:\/\/magazinstar.com\/index.php\/wp-json\/wp\/v2\/posts\/5467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magazinstar.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magazinstar.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magazinstar.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/magazinstar.com\/index.php\/wp-json\/wp\/v2\/comments?post=5467"}],"version-history":[{"count":2,"href":"https:\/\/magazinstar.com\/index.php\/wp-json\/wp\/v2\/posts\/5467\/revisions"}],"predecessor-version":[{"id":5471,"href":"https:\/\/magazinstar.com\/index.php\/wp-json\/wp\/v2\/posts\/5467\/revisions\/5471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magazinstar.com\/index.php\/wp-json\/wp\/v2\/media\/5469"}],"wp:attachment":[{"href":"https:\/\/magazinstar.com\/index.php\/wp-json\/wp\/v2\/media?parent=5467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magazinstar.com\/index.php\/wp-json\/wp\/v2\/categories?post=5467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magazinstar.com\/index.php\/wp-json\/wp\/v2\/tags?post=5467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}